Rise of the Artificial Intelligence Robots – Modern Marketing!

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Do you ever feel like you’re on a constant learning curve for marketing your business?  It seems that as soon as we learn a new technique or approach – five more trends or tools have emerged! This is the truth of the matter when it comes to not only digital marketing, but ecommerce and sales in general.

As we rise into the digital world, there are constantly more, simpler ways to sell, build businesses, and gain information on the world wide web. As the years have gone by, the internet has only become more intelligent and accommodating for the typical user or customer searching online for answers. There is now artificial intelligence, voice search, visual search, Chatbots, and other innovative ways to find out EXACTLY what the consumer wants and how to give it to them quickly as possible!

Even though it can be possibly scary or Terminator-like, to think that there are literally robots learning about our likes and dislikes online, they are instantly there for us whenever we have a question or concern about a product or service. But, questions arise such as: what is the next big thing in ecommerce? What does the future hold for an innocent consumer like me? How do I trust these online robots and monitors?

Here are NexGEN Marketing Group, we have found the ideal balance between the AI tools and techniques that you should invest in, vs those that are trendy and perhaps not worth the time and investment you would need to make.  Our experts know how to guide you in modern marketing tools that will really build your business and provide insights regarding your market.  We provide customized strategies, websites, landing pages, social media management, AI tools (apps) that are designed collaboratively for you – and YOU ONLY!  As an example, our websites are highly customized to your brand within Google’s best practices, but they also incorporate conversion-based techniques that encourage interaction with your prospects. We use chat bots, click buttons and quick messaging with powerful visuals to engage people quickly.  Our expert copywriters and designers ensure your marketing messages are clever, your contact info is visible and clickable and that your every need for marketing your business is covered.

With our Digital Leads Accelerator Program, we also use the most innovative and user-friendly techniques to guarantee success for all of our clients. Being a loyal, Google certified company, we use Google Ads to build your business digitally and making the public aware of your online, presence! Social media is also part of our Accelerator Program, especially taking advantage of Facebook and Instagram as marketing tools to reach a huge audience. We transform our clients from a business, to a social media influencer as well – connecting to their customers on a higher level and providing the public with amazing advice, tips, and a sense of trust and loyalty.

The world of Digital Marketing is ever changing and developing, and we love it. We thrive to take you to your NexGEN-eration of business AND BEYOND!

If you love the newest and most innovative marketing techniques on the market, contact NexGEN Marketing Group at info@nexgenmarketing.ca or  (519) 501-6346. We can answer any questions you may have, and demonstrate our futuristic products and services to you.

Follow the Yellow Brick Road to Marketing Your Business!

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Do you want to market your business, but don’t know where to start? We believe any good marketing decisions start with some good stats and facts – often driven by knowledge of what would work (or has worked in the past).  The secret lies in Return on Investment.  Wouldn’t it be great to know what your return would be BEFORE you spend money?

Many people are intimidated by ROI however.  The very phrase conjures up the notion of lengthy spreadsheets, numbers, google searches and more! What if we told you that we have a highly innovative, intuitive, desktop/mobile app that can calculate your ROI in 5 minutes? You might say, “yes I need that”!

Marketing can often be a daunting task, especially when you are just starting out with your first business venture or trying to grow an existing business that has come under new competitive pressures. Have you ever asked yourself these questions: How do I advertise and promote? Where do I start – online or traditional? What marketing elements do I use? How much will it cost me? These are all very common questions.

Marketing can be a mystery because it is always changing. There are always new trends, patterns, and digital updates that can be difficult to keep up with.  And some elements are difficult to measure such as events, sponsorships and traditional advertising.  Our tool InstaROI provides an easy-to-use template that can be filled in and provide numbers in minutes.  So in that way, it is predictive…but it can also be used to track actual results, thereby becoming “learned” information.

InstaROI simply means: instantly calculating your return on investment for every marketing project and campaign you use in your business. Anything from radio advertisements, event booths, print media, digital and websites can be used to market your business…and ultimately you will want to keep track of your return on investment from these efforts and investments.

Your ROI is more than just a calculation of profit and income, it is a great tool to further plan your business for years ahead.  InstaROI is a marketing and business development consultant in the palm of your hand! Our innovative app saves data throughout years of marketing and advertising and helps you fund your business for years ahead and plan out budgets as you learn from the InstaROI results. We especially recommend InstaROI to Marketing Agencies that are selling marketing products and services and looking for a ROI calculation to help sell their ideas to clients.

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InstaROI is basically a calculator template where you input your projected costs, value of a lead, and finally, outcomes from your various campaigns. Our multi-element dashboard provides you with your return on investment from any marketing element imaginable! The opportunity to share your ROI results within your company will lead to better decision making for the future. This promotes team building and motivation to improve your ROI for future projects, as well as save money and create new ideas based on initiatives that really work.

Another amazing feature within the InstaROI app is how user friendly and simple it is to use.  We not only provide you with free demos and tutorials to get you started, but we have also incorporated guidelines, help functions and Q&A’s to access real-time. InstaROI provides REAL RESULTS and REAL NUMBERS to help guide your marketing decisions and business growth.

To walk down the yellow brick road, take the first step and visit our website at www.nexgenmarketing.ca or contact us at (519) 501-6346/  info@nexgenmarketing.ca for a free demo!  Consider us your corporate Wizard of Oz – we’ll help get you to the promised land by clicking our template instead of your heels!

Click Funnels – The Sales Person You Didn’t Know You Needed!

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Businesses are having an increasingly difficult time getting their messages read on social media networks such as Facebook due to communication clutter and changing algorithms! This is happening because Facebook is a social channel first, and prioritizes personal posts over business posts. It can be solved through paid ads, but even then, most people feel like they are being “sold to” and may not engage.

A new strategy which is becoming trend-worthy, is CLICK FUNNELS!  This is a communication ad strategy that brings your business more customers and qualified leads as smoothly as water floods through a funnel. The stages of a Click Funnel are similar to a traditional sales funnel – Awareness, Interest, Decision, and Action. It is called a CLICK Funnel specifically because of the awareness and interest of future clients comes from clicking from one link to another, gradually gaining more interest, providing education on a product or service, building trust, creating a lead and finally a conversion to sales.

Click Funnels amp up your social media because they take your messaging to the next level.  The nature of a series of ads requires active engagement from your social media surfers.  By creating a variety of compelling messages that speak to customer “pain points” for various services, you engage the audience in a conversation-like fashion. The end game is to point to a lead page with a form, or a phone number to call and inquire.

This is one of the newest, most innovative tools in social media marketing and is especially useful for industries such as professional services, human resources, training and development, real estate, mortgage brokers, SAAS offerings (Software As A Service)…or really ANY product or service that has an educative component before a sale can be made.

The traditional Sales Funnel is a prospecting style that involves sales calls, emails, and creating a personal relationship that ultimately ends in a sale (hopefully!) A Click Funnel is similar, but more efficient as it is delivered in a digital fashion. Some customers prefer Click Funnels over sales calls where they may feel obligated or even intimidated by a live salesperson.  Human behaviour and mindsets tends to prefer “choice to engage” over “force to engage”, so this is where Click Funnels are highly effective.  Because Click Funnels are very engaging, most surfers feel entertained and motivated to click through to find out more! The delivery mechanism is Facebook primarily, whereby ads are placed directly to the target audience you desire, in the geographic region desired.  Budgets are set based on reach and not pay per click, delivered to “new prospects” and not existing social media followers on your page.

Another fantastic reason to consider using Click Funnels is the speed in which they can reach future clients. Cold calling and emailing takes a matter of weeks or even months to truly make some great relationships and sales, but Click Funnels are managing this sales process for you by reaching thousands of viewers automatically!

Your ROI can always be calculated using Click Funnels as well, because you can simply watch the number of clicks and engagements, proving just how popular and useful this innovative tool can be!

If you love the newest and most innovative sales tools on the market, contact NexGEN Marketing Group at info@nexgenmarketing.ca or  (519) 501-6346. We can answer any questions you may have, and demonstrate how we can execute a Click Funnel campaign that delivers leads to you TODAY.

 

Activate Your Summer Events with Mobile Apps and Digital Screens

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Summer is finally upon us …the season we cannot get enough of!  We’re sure you’ll agree that summertime is the best (for an endless number of reasons), but one of the greatest aspects of this fantastic season is the number of events, concerts, festivals, conventions, and other opportunities held every year! We all have the opportunity to socialize with hundreds, if not THOUSANDS, of people at a time, while enjoying tasty food, refreshing drinks, and second to none entertainment.There is an opportunity that some event organizers miss, and that is real-time communications via mobile messaging and apps, as well as interactive displays.   With countless staff members, organizers, executives, and patrons that need to be aware of updates, changes in daily schedules, staff procedures or on-the-spot troubleshooting. For decades, events have been organized by traditional technology – two-way radios, email blasts, and other older technology that simply is not efficient enough!

Think of all the times you have been at an event, the local fair for example, and there was a change in weather, wait times, attractions or safety procedures – ideally you would have wanted to know this information hours, if not DAYS before hand! Communication is key, and this is why NexGEN Marketing Group has the most innovative, affordable communication apps custom designed to your event…to precisely keep employees and patrons aware of key information at all times!

We pride ourselves on providing the newest technology and services that help make your life easier. Our newest mobile apps called the IMBA & EMBA can be branded to your organization and events.  They are internal and external marketing applications that connect employees within businesses (IMBA) and customers/clients/patrons within a specific target audience or market (EMBA).

And here’s more good news…The AFFORDABILITY of these apps are unbelievable really – at under $100 per month, we can put your organization on the bleeding edge without having to invest thousands of dollars and time developing your own.

Digital screen signage is also a huge opportunity to feature attractions, event timing, sponsors, updates, contests and more!  Our partnership with Firefly Digital Media will help bring your events to life from the minute patrons enter the door to center stage!

So join the cool crowd and get your app ordered today! Contact info@nexgenmarketing.ca or call (519) 501-6346.

The Google Gods Are Calling! The Importance of Mobile Responsive Websites

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Did you know that 85% of internet searches are now done on mobile phones instead of computer? YES, you read that correctly… 85%! When we search for websites on our mobile phone instead of our computers, websites typically look different than how they looked on your laptop or desktop computer. This is because websites can be designed to be mobile-responsive or non-mobile responsive, this depends strictly on the age, technological capacity, and software that websites are created with. These websites need clickable links, conversion buttons, fit-to screen images and text, and most importantly, they have to be easily accessible when you are on the go, searching for something specific on your mobile phone!

Google objective is to improve the user experience online and in searches.  As such, their algorithms pick up websites  that are optimized, and a key component of this is mobile responsiveness. When your website is not mobile responsive, you end up with a lower quality score and could end up at the bottom of searches, if at all.  At NexGEN we always say “Google are the Gods” and they do help determine the success of your business online! Once your website is mobile responsive, has social media linked on the site, has clickable links and conversion buttons, and loads as quick as possible on a cell phone – you are very close to being optimized (plus a few other SEO tricks)! Here at NexGEN we specialize in making your business “Google optimized” and digitally updated!  Since you have only 5 second to make an impression online, we want to ensure it’s a great one!  Aesthetics, load time, clickable links, social media, map listings and more…that’s what we can do for you.

Another amazing initiative we have taken at NexGEN, on the topic of mobile responsive technology, is using the medium of mobile apps to our advantage and to your advantage – the audience! With our 3 extremely innovative marketing-oriented apps: InstaROI, Internal Marketing Business Application (IMBA) and External Marketing Business Application (EMBA) we bring the aging technology of websites and email back to life via mobile accessible, handheld apps!

Contact us today for more information on how to optimized your website and digital footprint!  (519) 501-3646 or email us at info@nexgenmarketing.ca

 

Video Marketing – Why You Can’t Live Without It!

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In this age of one-way communications through a multitude of devices, people are getting bombarded with messages, sales pitches, ads and photos.  Video marketing is different – it creates a lasting, impactful, emotional connection.  Video has the ability to engage your audience in a matter of seconds. Yes, SECONDS!

Videos break through communication clutter. As a consumer and a member of the audience, we want to be entertained by a company or a business, we want their service or product to be able to excite us and make us emotionally connected. This is what Facebook, YouTube, Vlogs, Instagram TV, and Snapchat have been able to deliver to us!

There are two very remarkable statistics about Video Marketing that are important to acknowledge, those being:  87% of marketing professionals use video as a marketing tool and 54% of consumers want to see more video content from a brand or business they support. This means that even though there is a huge percentage of Video Marketing in the advertising world, more than half of the consumer population wants much more! This is an amazing opportunity for all businesses because of the outreach this marketing element can create, while resulting in a GIANT return on investment. Video Marketing is extremely affordable and can be done (in most cases) simply on your cell phone camera, in a very candid, organic way! Don’t worry about having to hire an expensive production team and spending thousands on technology…. opportunities are already at your fingertips!

Because Video Marketing is so simple and accessible it should be done consistently and has to contain quality content and takeaways for your consumer/audience. There needs to be a reason for why your customers want to keep listening and purchasing and that comes from posting and connecting to your target marketing daily. Post consistently, with quality, genuine messages embedded in the video, and you are guaranteed to interest your consumers while creating a significant ROI!

Visit www.nexgenmarketing.ca for more information on Video Marketing and ROI! We have a new and very exciting Video Marketing segment called “Build Your Biz” that will provide the core principles of Business Development, Growth, and Digital Marketing through a new, innovative medium – VIDEO!  Start following us on our Facebook Page to see our weekly videos as a start: https://www.facebook.com/nexgenmarketing1/.  We look forward to seeing you there!

Author: Cameron Smith, Marketing and New Business Development Assistant, NexGEN Marketing Group

Stay HUMAN – The Art of Storytelling!

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Social Media is an amazing opportunity for businesses, employees, and the community as a whole to connect. Being ‘connected’ comes from a following of profiles, pages, and accounts on multiple media platforms that creates a global village for unlimited business opportunities, especially digital marketing and advertising initiatives. ‘Postings’ are an intricate and diverse media platform that provides your followers of updates, advice, information, and exciting insights you choose to make public to them. BUT, general posts can be repetitive and overwhelming if they are posted too frequently to the public and your followers. THIS is where Storytelling comes into play…

Posting stories on social media sites and apps such as Snapchat, Instagram, and Facebook provides short and effective clips, photos, and videos that work as social media branding tools as well as being educational and personal. Stories are temporary postings that keep followers simply wanting more information! A story is exciting, compelling, and entertains the public and creates a personal feeling of relationship and connection that basic, public, permanent posts do not. If you want to create a sense of community on your social media platforms without over-posting or congesting your timeline, storytelling via stories is your way to go! Trust us.

Stories bring humanity, personal connections, friendship, and curiosity into mobile technology and social media. They take the robotic, technology controlled aspects of social networking and transform that into a human, enjoyable way to post about your life in a storytelling manner, your clients, followers, and friends being the audience! They say face-face, in-person, conversations and interactions are the most effective in business and in relationships, if face-face interactions are not possible in your business setting, or you want to bring this feeling to a huge following all at the same time, tell a story – it’s the most innovative communication tool yet!

For more information, contact NexGEN at (519) 501-6346 or email info@nexgenmarketing.ca.

Why Online is THE Place to Be!

The Single Most Important Reason Why Online Marketing Is More Important Than Ever

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Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online is a must.

Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it’s just a “duh” at this point,” shares Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail. Expanding on this, Servis adds that “being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.”

Read more at: https://www.forbes.com/sites/nicoleleinbachreyhle/2015/06/16/the-single-most-important-reason-why-online-marketing-is-more-important-than-ever/#424c59b43bff

2017 Crystal Ball Predictions for Social Media

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3 Extremely Bold Predictions for Social Media in 2017

2016 was one of the most interesting, transformative years on record in social media.

We saw the introduction of live video on Facebook, fake news stories and editorial issues in abundance, a hardware introduction from Snapchat, and Instagram creating Snapchat-like features almost monthly.

With so much change taking place, these three bold predictions may have a shot of coming to fruition in 2017. Let’s see what happens.  Read about predictions at: Social Media 2017

Credits and Research by Social Media Today.

For more information on how to really grow your business with social media, contact Lori McCrae, CMO, NexGEN Marketing Group at (519) 501-6346 or email lori.mccrae@nexgenmarketing.ca

What Social Media Network Has the Most Untapped Potential?

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It’s time to turn our attention towards Twitter again. During the first round of Presidential debates, Bloomberg Politics (@bpolitics) livestreamed the entire 90 minutes from their handle. You could also view the debates live from debates.twitter.com. While livestreaming events and shows online is not exactly a revolutionary concept, livestreaming it from a social platform like Twitter allowed for a fully interactive experience. In addition to providing the livestream, Bloomberg also included special political programming before and after the stream, allowing users to tweet along for the entirety. But the most innovative aspect was that if you didn’t have a Twitter account, you could still watch without creating one or even logging in. In today’s world that offers the ability to livestream from most mobile devices — but typically only if you have an account or login — this made the debates truly accessible to one and all. Right alongside the livestreaming capabilities, real-time commentary and hashtag visibility, and endless Twitter chats to join in discussions to reach a wider consumer base, Twitter is still an unflappable bird to beat in the social media landscape.

– Deborah Sweeney, CEO, MyCorporation

Read more of this article at: http://ow.ly/1bTR305R8sG