Why Online is THE Place to Be!

The Single Most Important Reason Why Online Marketing Is More Important Than Ever


Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online is a must.

Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it’s just a “duh” at this point,” shares Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail. Expanding on this, Servis adds that “being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.”

Read more at: https://www.forbes.com/sites/nicoleleinbachreyhle/2015/06/16/the-single-most-important-reason-why-online-marketing-is-more-important-than-ever/#424c59b43bff

2017 Crystal Ball Predictions for Social Media


3 Extremely Bold Predictions for Social Media in 2017

2016 was one of the most interesting, transformative years on record in social media.

We saw the introduction of live video on Facebook, fake news stories and editorial issues in abundance, a hardware introduction from Snapchat, and Instagram creating Snapchat-like features almost monthly.

With so much change taking place, these three bold predictions may have a shot of coming to fruition in 2017. Let’s see what happens.  Read about predictions at: Social Media 2017

Credits and Research by Social Media Today.

For more information on how to really grow your business with social media, contact Lori McCrae, CMO, NexGEN Marketing Group at (519) 501-6346 or email lori.mccrae@nexgenmarketing.ca

What Social Media Network Has the Most Untapped Potential?


It’s time to turn our attention towards Twitter again. During the first round of Presidential debates, Bloomberg Politics (@bpolitics) livestreamed the entire 90 minutes from their handle. You could also view the debates live from debates.twitter.com. While livestreaming events and shows online is not exactly a revolutionary concept, livestreaming it from a social platform like Twitter allowed for a fully interactive experience. In addition to providing the livestream, Bloomberg also included special political programming before and after the stream, allowing users to tweet along for the entirety. But the most innovative aspect was that if you didn’t have a Twitter account, you could still watch without creating one or even logging in. In today’s world that offers the ability to livestream from most mobile devices — but typically only if you have an account or login — this made the debates truly accessible to one and all. Right alongside the livestreaming capabilities, real-time commentary and hashtag visibility, and endless Twitter chats to join in discussions to reach a wider consumer base, Twitter is still an unflappable bird to beat in the social media landscape.

– Deborah Sweeney, CEO, MyCorporation

Read more of this article at: http://ow.ly/1bTR305R8sG

The Best (And Worst) Times to Post on Social Media


We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times.

But what savvy social media users know is that there’s a science to getting it right—if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.

Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.

Here are a few takeaways for each major social media site:


For your social media management and optimization, contact Lori McCrae at (519) 501-6346 or send an email to info@nexgenmarketing.ca and see how we can help!