Why Online is THE Place to Be!

The Single Most Important Reason Why Online Marketing Is More Important Than Ever


Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online is a must.

Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it’s just a “duh” at this point,” shares Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail. Expanding on this, Servis adds that “being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.”

Read more at: https://www.forbes.com/sites/nicoleleinbachreyhle/2015/06/16/the-single-most-important-reason-why-online-marketing-is-more-important-than-ever/#424c59b43bff

Why Your Website Needs to be Mobile Friendly!

It’s time to face the facts: 80% of internet users now own smartphones(source: GlobalWebIndex), and more than half of all consumption of digital media happens on mobile devices (source: comScore).

If that’s not enough to convince you that having a mobile-friendly website for your business is an absolute must, there’s also Google to consider.

In April of 2015, Google released its “mobile-friendly” algorithm update, which made mobile-friendliness a much stronger ranking factor for mobile searches.

In turn, many websites that weren’t optimized for mobile saw their search rankings plummet.

In this guide, we’ll make sure that you’re prepared to survive (and thrive) through “Mobilegeddon.”  To obain your copy of HubSpot’s FREE Guide email info@nexgenmarketing.ca.