Why Online is THE Place to Be!

The Single Most Important Reason Why Online Marketing Is More Important Than Ever


Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online is a must.

Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it’s just a “duh” at this point,” shares Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail. Expanding on this, Servis adds that “being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.”

Read more at: https://www.forbes.com/sites/nicoleleinbachreyhle/2015/06/16/the-single-most-important-reason-why-online-marketing-is-more-important-than-ever/#424c59b43bff

What Social Media Network Has the Most Untapped Potential?


It’s time to turn our attention towards Twitter again. During the first round of Presidential debates, Bloomberg Politics (@bpolitics) livestreamed the entire 90 minutes from their handle. You could also view the debates live from debates.twitter.com. While livestreaming events and shows online is not exactly a revolutionary concept, livestreaming it from a social platform like Twitter allowed for a fully interactive experience. In addition to providing the livestream, Bloomberg also included special political programming before and after the stream, allowing users to tweet along for the entirety. But the most innovative aspect was that if you didn’t have a Twitter account, you could still watch without creating one or even logging in. In today’s world that offers the ability to livestream from most mobile devices — but typically only if you have an account or login — this made the debates truly accessible to one and all. Right alongside the livestreaming capabilities, real-time commentary and hashtag visibility, and endless Twitter chats to join in discussions to reach a wider consumer base, Twitter is still an unflappable bird to beat in the social media landscape.

– Deborah Sweeney, CEO, MyCorporation

Read more of this article at: http://ow.ly/1bTR305R8sG

Why Did Google Change Its Logo?


Founded in 1998 Google is the world’s largest search engine company headquartered in Mountain View, California. Regarded as the world’s most powerful brand across categories and in its class of search engines it leads by leaps and bounds. “Google” is actually derived from the misspelling of “googol”, which means the digit 1, followed by 100 zeroes. But even the world’s most powerful brand needs a change now and then, to keep pace with changing consumer demands and expectations.

Google was initially nicknamed the “Backrub” that meant supplying infinite information on any desired topic. Over the years Google has evolved and experimented a lot with its logo constantly improving and adding innovative designs to keep pace with the growing portfolio that is now has. Google also played around with a logo on the loading page and till date they have created more than 1500 “Google Doodles” as they call that incorporates different events and occasions. But these are more to make sure that events and occasion across the globe are acknowledged and keep the global perception alive in the consumers mind.

The brand logo of Google showcases an extremely strong and dynamic brand that is one of the world’s most popular and instantly recognizable logos. All the colours used in the Google brand logo represent precision, uniqueness, growth, elegance and excellence. From 1998 to 2015, the Google logo has gone through various changes but the latest one is the most significant one. Feel that the new logo is more dynamic and approachable as it looks smoother and yet retained its colour scheme of red, blue, green & yellow.

Over time Google has made minor changes like tweaking letter spaces and shadows etc but the change done in Sept 2015 has major changes in the font and style. Google has updated the logo with sans serif typeface, which incidentally is Google’s creation, that look more fashionable and relevant. Also this font gives the flexibility to offer more legibility than other fonts and works well on responsive sites and screens.

Google has even updated the favicon that appears on the screen when you load a google site on the browser tab with the 4 colours and G in caps to give it more colourful yet an extension of the new logo unit.

That’s not all the biggest thing Google did with the logo change is that they made the logo interactive or animated which very few brands have done. The earlier one was completely static and now the letters in Google transform into a series of four dots that morph and orbit with life. During a voice search the Google logo will transform from ‘Google’ into the dots they will become like an equaliser, reacting to the sound of vocalizations. The moment your done the waveform will transform back into dots and spin as Google once the results are out.

So if we try to understand there is a lot of meaning to this change of logo that has happened and it’s not just a change because the new management wanted to show something new. Yes agree new management comes with a new perspective but that perspective has to be in the interest of the consumers and not that “Change is the only constant” phrase. The change also signifies that Google believes in its future products and ventures and this logo incorporates all those values and beliefs for a better future. The entire idea of the change in logo was to make Google better and make it more accessible for all consumers because logos are icons and if the icons are friendly it will make sure more and more people use Google.

Am sure that everyone at Google would have worked really hard to bring about this change of making Google more Googley, as it would have been a collaborated effort to make the brand more friendly and dynamic. And they have shown that it doesn’t take a radical design shift to showcase that you have changed it just small things that make a big difference about how consumers perceive changes.

The Best (And Worst) Times to Post on Social Media


We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times.

But what savvy social media users know is that there’s a science to getting it right—if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.

Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.

Here are a few takeaways for each major social media site:


For your social media management and optimization, contact Lori McCrae at (519) 501-6346 or send an email to info@nexgenmarketing.ca and see how we can help!


Is Your Marketing Capitalizing on These Trends for 2015?

Hand writing Trends for 2015 with red marker concept15 Marketing Trends for 2015 – Infographic

James Thomlinson, partner and managing director of Bell Pottinger Digital, says: “While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies.

“Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”

Near field communications (NFC) tops the list, with the Internet of Things, wearables, internal communications and storytelling all making the top five.

Get the Infographic at: http://www.thedrum.com/news/2014/12/16/infographic-15-marketing-trends-2015

How Content Marketing Differs for B2B vs B2C


Successful marketing strategies for B2B and B2C markets are very different. A strategic content marketing campaign is an essential part of modern marketing efforts – inbound and outbound – and the content you publish matters more now than ever before. But depending on the context – B2B or B2C – you’ll have to change the approach of your content strategy to maximize returns.

A B2B customer is driven more by the value you offer and is therefore driven by the stats you can show. If your content can present stats compellingly, you’ve already won half the battle. On the other hand, a B2C customer – driven by value, sure – is more driven by emotional triggers that only stories can easily pull. Let’s examine five main differences between B2C and B2B content marketing strategies.

Read more at … http://www.forbes.com/sites/jaysondemers/2015/04/06/how-do-content-strategies-for-b2b-and-b2c-businesses-differ/