No, that’s not a typo in the title – these are predictions for marketing in 2016. There are plenty of articles and blogs predicting what will happen in marketing in 2015. Wading through them and gleaning the valuable predictions from the self-serving or just plain silly ones is at least a day’s effort for you. I‘m bypassing 2015 entirely and going right to 2016.
“Does she have a crystal ball?” you may ask. No, something much better. In six research surveys done with marketers in companies with revenue over $500M in 2014, we’ve asked questions about their plans for two years from now.
Here are five themes for the future which resonated across multiple surveys and form the basis for these predictions. Remember, they are made specifically for large and extra-large companies.