We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that. If demand generation is part of your role, here are eight things that you can be doing to retain reputation, stem decline and make the most of upswings in economies and consumer preferences.
Read More at: http://goo.gl/nXgJB6
It’s time to face the facts: 80% of internet users now own smartphones(source: GlobalWebIndex), and more than half of all consumption of digital media happens on mobile devices (source: comScore).
If that’s not enough to convince you that having a mobile-friendly website for your business is an absolute must, there’s also Google to consider.
In April of 2015, Google released its “mobile-friendly” algorithm update, which made mobile-friendliness a much stronger ranking factor for mobile searches.
In turn, many websites that weren’t optimized for mobile saw their search rankings plummet.
In this guide, we’ll make sure that you’re prepared to survive (and thrive) through “Mobilegeddon.” To obain your copy of HubSpot’s FREE Guide email firstname.lastname@example.org.
Successful marketing strategies for B2B and B2C markets are very different. A strategic content marketing campaign is an essential part of modern marketing efforts – inbound and outbound – and the content you publish matters more now than ever before. But depending on the context – B2B or B2C – you’ll have to change the approach of your content strategy to maximize returns.
A B2B customer is driven more by the value you offer and is therefore driven by the stats you can show. If your content can present stats compellingly, you’ve already won half the battle. On the other hand, a B2C customer – driven by value, sure – is more driven by emotional triggers that only stories can easily pull. Let’s examine five main differences between B2C and B2B content marketing strategies.
Read more at … http://www.forbes.com/sites/jaysondemers/2015/04/06/how-do-content-strategies-for-b2b-and-b2c-businesses-differ/