Is Your Marketing Capitalizing on These Trends for 2015?

Hand writing Trends for 2015 with red marker concept15 Marketing Trends for 2015 – Infographic

James Thomlinson, partner and managing director of Bell Pottinger Digital, says: “While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies.

“Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”

Near field communications (NFC) tops the list, with the Internet of Things, wearables, internal communications and storytelling all making the top five.

Get the Infographic at: http://www.thedrum.com/news/2014/12/16/infographic-15-marketing-trends-2015

3 Ways to Improve Website Conversion

webconversion

The days of using your website as a brochure for your business are long gone. Now your website has to do a lot of heavy lifting when it comes to connecting with your visitors and moving them into action towards becoming a client or customer. But this isn’t easy.

As a copywriter who specializes in website and sales copy for entrepreneurs and startups, I’ve noticed too many websites simply don’t deliver what they need to convert visitors into customers.

The breakdown typically comes from a lack of understanding. Every element of your site — from the copy to the design — should be intentional and help you reach your business goals but unfortunately, this isn’t always the case.  Read More at: http://www.entrepreneur.com/article/246731

Contact Lori McCrae to improve your website today: lori.mccrae@nexgenmarketing.ca or (519) 501-6346.