15 Marketing Trends for 2015 – Infographic
James Thomlinson, partner and managing director of Bell Pottinger Digital, says: “While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies.
“Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”
Near field communications (NFC) tops the list, with the Internet of Things, wearables, internal communications and storytelling all making the top five.
Get the Infographic at: http://www.thedrum.com/news/2014/12/16/infographic-15-marketing-trends-2015
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