What’s Your Type?

Want to express your brand’s personality through design? Start by choosing the right font!
A picture is worth a thousand words, but your font choice can make quite the statement, too. “Your type is almost like the handwriting of your brand,” says Yego Moravia, design director at New York-based advertising agency Mother New York with clients including Target and Virgin Mobile. It’s an expression of your brand’s personality, whether it’s serious or sophisticated, playful or compassionate. Font styles are messaging cues, and serve as important branding elements in all advertising and marketing collateral. Here, experts offer some guidance on finding the right fit.

Typeface is the equivalent of a human voice, says Simon Lince, chief creative officer at New York-based Sterling Brands, a branding agency that focuses on design for clients such as Nike and Levi’s. “Think of it as a medium in the same way you’d think of imagery or sound—as a palate you can tap into to communicate all kinds of emotions.

– See more at: https://www.ama.org/publications/MarketingNews/Pages/whats-your-type.aspx#sthash.bM1Jitat.dpuf

Keep Your Brand Fresh – Diversify and Try New Things Like IKEA!


When it comes to marketing, the secret is to keep trying new things.  Whether you’re big or small, “just do it”!


New endeavour in Canada part of a beloved Scandinavian tradition

Canadians with a sweet tooth will soon be able to satisfy their cravings at IKEA.

The Swedish furniture giant has announced plans to bring its in-store candy shop “Lördagsgodis” — or “Pick and Mix” as it’s known outside Sweden — to all 12 Canadian locations this fall.

The self-serve shops, to be housed in the Swedish Food Market section of IKEA stores, will feature a wide variety of popular Scandinavian candies designed to be mixed and matched. The price, which has yet to be determined, will be based on weight.

According to a release from the retailer, the new offer is based on “Saturday candy,” a beloved Scandinavian tradition dating back for several decades, in which children were allowed to visit the local store every Saturday for a bag of candy. The occasion has since grown to include any day of the week when children and adults alike splurge on a special sweet treat, with self-serve bulk candy shops found in every grocery store.

Read more at: http://www.marketingmag.ca/consumer/ikea-to-bring-pick-and-mix-candy-shops-to-canada-151831?utm_source=EmailMarketing&utm_medium=email&utm_campaign=AM_Daily