Typeface is the equivalent of a human voice, says Simon Lince, chief creative officer at New York-based Sterling Brands, a branding agency that focuses on design for clients such as Nike and Levi’s. “Think of it as a medium in the same way you’d think of imagery or sound—as a palate you can tap into to communicate all kinds of emotions.
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IKEA TO BRING “PICK AND MIX” CANDY SHOPS TO CANADA
Canadians with a sweet tooth will soon be able to satisfy their cravings at IKEA.
The Swedish furniture giant has announced plans to bring its in-store candy shop “Lördagsgodis” — or “Pick and Mix” as it’s known outside Sweden — to all 12 Canadian locations this fall.
The self-serve shops, to be housed in the Swedish Food Market section of IKEA stores, will feature a wide variety of popular Scandinavian candies designed to be mixed and matched. The price, which has yet to be determined, will be based on weight.
According to a release from the retailer, the new offer is based on “Saturday candy,” a beloved Scandinavian tradition dating back for several decades, in which children were allowed to visit the local store every Saturday for a bag of candy. The occasion has since grown to include any day of the week when children and adults alike splurge on a special sweet treat, with self-serve bulk candy shops found in every grocery store.
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