What Colour Says About Your Brand


If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green.

That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.

Read more at: http://www.entrepreneur.com/article/247783

The Best (And Worst) Times to Post on Social Media


We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times.

But what savvy social media users know is that there’s a science to getting it right—if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.

Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.

Here are a few takeaways for each major social media site:


For your social media management and optimization, contact Lori McCrae at (519) 501-6346 or send an email to info@nexgenmarketing.ca and see how we can help!