It’s time to turn our attention towards Twitter again. During the first round of Presidential debates, Bloomberg Politics (@bpolitics) livestreamed the entire 90 minutes from their handle. You could also view the debates live from debates.twitter.com. While livestreaming events and shows online is not exactly a revolutionary concept, livestreaming it from a social platform like Twitter allowed for a fully interactive experience. In addition to providing the livestream, Bloomberg also included special political programming before and after the stream, allowing users to tweet along for the entirety. But the most innovative aspect was that if you didn’t have a Twitter account, you could still watch without creating one or even logging in. In today’s world that offers the ability to livestream from most mobile devices — but typically only if you have an account or login — this made the debates truly accessible to one and all. Right alongside the livestreaming capabilities, real-time commentary and hashtag visibility, and endless Twitter chats to join in discussions to reach a wider consumer base, Twitter is still an unflappable bird to beat in the social media landscape.
– Deborah Sweeney, CEO, MyCorporation
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