Keep Your Brand Fresh – Diversify and Try New Things Like IKEA!


When it comes to marketing, the secret is to keep trying new things.  Whether you’re big or small, “just do it”!


New endeavour in Canada part of a beloved Scandinavian tradition

Canadians with a sweet tooth will soon be able to satisfy their cravings at IKEA.

The Swedish furniture giant has announced plans to bring its in-store candy shop “Lördagsgodis” — or “Pick and Mix” as it’s known outside Sweden — to all 12 Canadian locations this fall.

The self-serve shops, to be housed in the Swedish Food Market section of IKEA stores, will feature a wide variety of popular Scandinavian candies designed to be mixed and matched. The price, which has yet to be determined, will be based on weight.

According to a release from the retailer, the new offer is based on “Saturday candy,” a beloved Scandinavian tradition dating back for several decades, in which children were allowed to visit the local store every Saturday for a bag of candy. The occasion has since grown to include any day of the week when children and adults alike splurge on a special sweet treat, with self-serve bulk candy shops found in every grocery store.

Read more at:

Is Your Marketing Capitalizing on These Trends for 2015?

Hand writing Trends for 2015 with red marker concept15 Marketing Trends for 2015 – Infographic

James Thomlinson, partner and managing director of Bell Pottinger Digital, says: “While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies.

“Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”

Near field communications (NFC) tops the list, with the Internet of Things, wearables, internal communications and storytelling all making the top five.

Get the Infographic at:

3 Ways to Improve Website Conversion


The days of using your website as a brochure for your business are long gone. Now your website has to do a lot of heavy lifting when it comes to connecting with your visitors and moving them into action towards becoming a client or customer. But this isn’t easy.

As a copywriter who specializes in website and sales copy for entrepreneurs and startups, I’ve noticed too many websites simply don’t deliver what they need to convert visitors into customers.

The breakdown typically comes from a lack of understanding. Every element of your site — from the copy to the design — should be intentional and help you reach your business goals but unfortunately, this isn’t always the case.  Read More at:

Contact Lori McCrae to improve your website today: or (519) 501-6346.

8 Ways to Build a More Valuable Brand


We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that. If demand generation is part of your role, here are eight things that you can be doing to retain reputation, stem decline and make the most of upswings in economies and consumer preferences.

Read More at:

Why Your Website Needs to be Mobile Friendly!

It’s time to face the facts: 80% of internet users now own smartphones(source: GlobalWebIndex), and more than half of all consumption of digital media happens on mobile devices (source: comScore).

If that’s not enough to convince you that having a mobile-friendly website for your business is an absolute must, there’s also Google to consider.

In April of 2015, Google released its “mobile-friendly” algorithm update, which made mobile-friendliness a much stronger ranking factor for mobile searches.

In turn, many websites that weren’t optimized for mobile saw their search rankings plummet.

In this guide, we’ll make sure that you’re prepared to survive (and thrive) through “Mobilegeddon.”  To obain your copy of HubSpot’s FREE Guide email


How Content Marketing Differs for B2B vs B2C


Successful marketing strategies for B2B and B2C markets are very different. A strategic content marketing campaign is an essential part of modern marketing efforts – inbound and outbound – and the content you publish matters more now than ever before. But depending on the context – B2B or B2C – you’ll have to change the approach of your content strategy to maximize returns.

A B2B customer is driven more by the value you offer and is therefore driven by the stats you can show. If your content can present stats compellingly, you’ve already won half the battle. On the other hand, a B2C customer – driven by value, sure – is more driven by emotional triggers that only stories can easily pull. Let’s examine five main differences between B2C and B2B content marketing strategies.

Read more at …

Predictions for Marketing in 2016


No, that’s not a typo in the title – these are predictions for marketing in 2016. There are plenty of articles and blogs predicting what will happen in marketing in 2015. Wading through them and gleaning the valuable predictions from the self-serving or just plain silly ones is at least a day’s effort for you. I‘m bypassing 2015 entirely and going right to 2016.

“Does she have a crystal ball?” you may ask. No, something much better. In six research surveys done with marketers in companies with revenue over $500M in 2014, we’ve asked questions about their plans for two years from now.

Here are five themes for the future which resonated across multiple surveys and form the basis for these predictions. Remember, they are made specifically for large and extra-large companies.

Read More At…

When It Comes to Branding, Perception is Reality

BrandingSeeing is believing. That is a strange aphorism that would seem to be disproven time and again. Human perception is notoriously unreliable. People are always seeing things that are not there, or at the very least, are not what they seem to be. We are constantly being misled by our perceptions. In the wrong light, blue looks like green, a woman looks like a boy. And no two eyewitnesses can agree on the details of a accident that happened right in front of them. In almost every aspect of life, it is demonstrably true that seeing is a poor basis for believing.

Click here to see the full article. When It Comes to Branding, Perception is Reality